Leveraging Influencers and Thought Leaders in Plastics Industry Recruitment

In the world of plastic pellets, extrusion machines, and injection molds, there are professionals who can pronounce “polytetrafluoroethylene” without hesitation and guide their teams through the intricacies of plastics manufacturing. They are the innovators who push the industry boundaries, the problem-solvers who tackle challenges head-on, and the leaders who motivate their teams to achieve excellence. These are the influencers and thought leaders of the plastics industry.

As the battle for exceptional talent heats up, plastics companies must reevaluate their recruitment approaches. Traditional job postings alone no longer cut it. To attract the cream of the crop, companies must discover inventive ways to highlight their employer brand and engage with prospective candidates. This is where influencer marketing comes in – a potent strategy that has transformed how businesses interact with their target audiences.

In this blog post, you’ll find out how plastics companies can harness the power of influencers and thought leaders to transform their recruitment initiatives. From boosting brand visibility to enticing passive candidates, we’ll reveal the advantages of this groundbreaking approach and offer practical tips for incorporating influencer marketing into your recruitment plan.

What is Influencer Marketing?

Influencer marketing is a strategy that involves partnering with individuals who have a strong presence and influence within a specific industry or niche. These influencers have built a loyal following and are trusted by their audience for their expertise, insights, and recommendations.

At its core, influencer marketing is about leveraging the power of social proof. When an influencer endorses a product, service, or in this case, an employer, their followers are more likely to trust and engage with that brand. Influencers have the ability to shape opinions, drive conversations, and inspire action among their followers.

 In the context of recruitment, influencer marketing involves collaborating with industry thought leaders, experts, and prominent figures to promote your employer brand and attract top talent. By aligning your company with respected influencers, you can tap into their credibility and reach to connect with potential candidates on a more authentic and personal level.

 How it differs from traditional marketing

Traditional marketing tactics, such as job postings and advertisements, often rely on a one-way communication model. Companies broadcast their message to a wide audience, hoping to capture the attention of potential candidates. However, this approach can feel impersonal and may not effectively engage the target audience.

Influencer marketing, on the other hand, is built on a foundation of trust and two-way communication. When an influencer shares content about your company or job opportunities, it feels more like a recommendation from a trusted friend than a generic advertisement. This authentic approach can lead to higher engagement rates, increased brand awareness, and ultimately, a more effective recruitment process.

Moreover, influencer marketing allows you to target specific audiences based on the influencer’s niche and following. By partnering with influencers who align with your company’s values and attract the type of talent you’re seeking, you can ensure that your message reaches the right people at the right time.

Benefits of Influencer Marketing in Recruitment

Influencer marketing offers a multitude of advantages for plastics companies looking to enhance their recruitment efforts. By collaborating with industry influencers and thought leaders, companies can enjoy increased exposure, social proof, and access to a wider pool of potential candidates.

Increased exposure and engagement

Partnering with influencers can significantly boost your company’s visibility within the plastics industry. Influencers have a dedicated following of professionals who regularly engage with their content and trust their opinions. When an influencer shares details about your company or job vacancies, it can spark a wave of engagement, such as likes, comments, and shares. A study by Influencer Marketing Hub found that 90% of respondents believe influencer marketing to be an effective form of marketing.

This increased exposure can help your company stand out in a competitive market and attract the attention of top talent. As more people become aware of your employer brand and job opportunities, you’ll likely see a rise in the quantity and quality of applications received.

Social proof and credibility

Influencers have built their reputations on expertise, credibility, and trust. When an influencer endorses your company as a great place to work or recommends your job openings to their followers, it carries significant weight. This social proof can help your company establish credibility and trust among potential candidates.

In a crowded job market, candidates are more likely to consider opportunities that come recommended by someone they admire and respect. By leveraging the credibility of influencers, you can position your company as an employer of choice and attract candidates who may have otherwise overlooked your job postings.

Expanding reach to passive candidates

One of the most significant benefits of influencer marketing in recruitment is the ability to reach passive candidates. These are individuals who are not actively seeking new job opportunities but would be open to the right role if presented to them.

Influencers have the power to capture the attention of passive candidates through engaging content and compelling storytelling. By showcasing your company culture, values, and growth opportunities through the lens of an influencer, you can pique the interest of professionals who may not be actively looking for a new job but are intrigued by what your company has to offer.

High ROI compared to traditional recruitment methods

Traditional recruitment methods, such as job board postings and print advertisements, can be costly and time-consuming. In contrast, influencer marketing offers a more cost-effective solution with the potential for higher returns on investment. Studies have shown that influencer marketing campaigns can generate up to $6.50 in revenue for every $1 spent, demonstrating its efficiency in driving results.


By collaborating with influencers who have a strong presence and engaged following within the plastics industry, companies can maximize their recruitment budget and attract high-quality candidates without breaking the bank.

 Lower competition in the recruitment space

While influencer marketing has gained traction in various industries for product promotion and brand awareness, it remains a relatively untapped strategy in the recruitment space. This presents a unique opportunity for plastics companies to stand out from their competitors and capture the attention of top talent.

By leveraging influencers to promote job opportunities and showcase employer brand, companies can differentiate themselves in a crowded market and attract candidates who may not have considered them otherwise. This lower level of competition allows for more targeted and effective recruitment campaigns, increasing the chances of securing the best talent in the industry.

 Ability to showcase company culture and values

One of the most significant advantages of influencer marketing in recruitment is its ability to authentically showcase a company’s culture and values. Influencers have the power to tell compelling stories and provide an inside look at what it’s like to work for a particular organization.

By collaborating with influencers to create content that highlights the company’s mission, work environment, and employee experiences, plastics companies can give potential candidates a genuine and relatable impression of their employer brand. This authentic storytelling approach can help attract candidates who align with the company’s values and are more likely to thrive within its culture.

Additionally, influencer-generated content can be repurposed across various channels, such as the company’s website, social media profiles, and job postings, further amplifying its impact and reach.

Implementing Influencer Marketing in Your Recruitment Strategy

Incorporating influencer marketing into your recruitment strategy can be a game-changer for attracting top talent in the plastics industry. There are several ways to effectively collaborate with influencers and thought leaders to maximize your recruitment efforts, including partnering on job ads, social media content, and recruitment events.

  1. Social Media Content

Social media platforms have become powerful tools for recruitment, with 73% of millennials finding their last position through a social media site. Influencers can develop various types of content, such as guest blog posts, videos, or Instagram stories, that showcase your company culture, employee experiences, and career growth opportunities. By sharing this content with their followers, influencers can help generate buzz and interest around your employer brand, driving more qualified candidates to your job openings.

  1. Collaborating on job ads

Instead of relying solely on traditional job postings, partner with influencers to create compelling and engaging content that showcases your open positions in a more authentic and relatable manner. Influencers can help craft job descriptions that resonate with their followers, highlighting the unique benefits and opportunities of working for your company. They can also share these job ads with their network, increasing the visibility and reach of your job openings to a targeted audience of potential candidates.

  1. Social Media Takeovers

Collaborate with influencers and thought leaders to host social media takeovers on your company’s accounts. They can share their expertise, answer questions from potential candidates, and provide a behind-the-scenes look at your organization’s culture and work environment.

  1. Webinars and Virtual Events

Partner with influencers and thought leaders to host virtual job fairs, panel discussions, or virtual events and educational webinars related to career development and industry trends, or specific roles within the plastics industry. These events can attract a highly engaged audience of potential candidates who are interested in learning from and connecting with industry experts.

5. Referral Programs: Implement a referral program that incentivizes influencers and thought leaders to recommend top talent to your organization. By tapping into their professional networks, you can access a pool of highly qualified candidates who may not be actively seeking new opportunities.

    How to Find the Right Influencers and Thought Leaders in the Plastics Industry

    To effectively implement influencer marketing in your recruitment strategy, it’s crucial to identify and collaborate with the right influencers and thought leaders in the building materials and construction industry. Here are some tips on where and how to find them:

    Industry Associations and Organizations

    Start by exploring industry associations and organizations related to plastics, such as the Society of Plastics Engineers (SPE), the Plastics Industry Association (PLASTICS), or the American Chemistry Council (ACC). These groups often have influential members who are actively engaged in the community and have a strong presence on social media. Look for individuals who are frequently featured as speakers at industry events, contribute to publications, or hold leadership positions within these organizations.

    Social Media Platforms

    Social media platforms, particularly LinkedIn and Twitter, are excellent places to find influencers and thought leaders in the plastics industry. Use relevant hashtags and keywords, such as #plasticsmanufacturing, #plasticsengineering, or #sustainableplastics, to search for individuals who are sharing valuable content, engaging in industry discussions, and have a significant following. Pay attention to the quality of their content, the level of engagement they receive, and the relevance of their expertise to your recruitment goals.

    Industry Publications and Blogs

    Identify the top publications and blogs in the plastics industry, such as Plastics Today, Plastics News, or Plastics Technology. Take note of the authors and contributors who are consistently featured in these outlets. These individuals are often recognized as experts in their field and have a strong influence on their readers. Consider reaching out to them for potential collaboration opportunities, such as guest blog posts or interviews that highlight your company’s culture and job openings.

    Conferences and Trade Shows

    Attend plastics industry conferences and trade shows, such as NPE: The Plastics Show, PLASTEC, or the SPE Annual Technical Conference (ANTEC), to network with potential influencers and thought leaders in person. These events provide an excellent opportunity to connect with speakers, panelists, and attendees who are passionate about the plastics industry. Engage in meaningful conversations, exchange ideas, and explore potential partnerships that can help elevate your recruitment efforts.

    Employee Advocacy

    Don’t overlook the influencers and thought leaders within your own organization. Your employees can be powerful advocates for your employer brand and help attract top talent to your company. Encourage your team members to share their experiences, insights, and expertise on social media and industry forums. Provide them with the resources and support they need to build their personal brands and establish themselves as influential voices in the plastics community.

    Influencer Marketing Platforms

    Consider using influencer marketing platforms, such as Upfluence, AspireIQ, or Traackr, to streamline your search for relevant influencers in the plastics industry. These platforms allow you to filter influencers based on their niche, reach, engagement rates, and other key metrics, making it easier to find the right partners for your recruitment campaigns.


    Influencer marketing is a highly effective strategy for plastics industry recruitment, but it can be challenging for companies to navigate without professional guidance. If you want to tap into the power of influencer marketing to secure the best hires, Plastic Executive Recruiters is here to help.

    Our team of experienced recruiters has a deep understanding of the plastics industry. We use a unique four-step method to exceed your expectations and deliver top talent:

    1. Create a strong search foundation based on your specific needs and requirements
    2. Launch an engaging campaign to attract the right candidates
    3. Conduct thorough assessments and selections to identify the best fit for your company
    4. Provide guidance on hiring and retaining top talent, backed by the longest guarantee in the industry

    With our expertise and resources, you can focus on running your business while we handle the complexities of influencer marketing and recruitment. Contact Plastic Executive Recruiters today to learn more about how we can help you harness the power of influencer marketing and secure the top talent you need to drive your business forward.

    Ed Keil

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